12 09 18
The ICC Birmingham
Broad Street, Birmingham B1 2EA

The lifestyle financial planning conference


Lucy Ratcliffe

Lucy Ratcliffe

A founding Partner of IDology, Lucy has been with the business from it’s beginning.

She began her career as a professional actress, where her highlights were writing and performing a one woman show for Kenneth Branagh’s Theatre Company and being part of the Olivier Award wining Spanish Golden Age Season at the Gate Theatre, directed by Steven Daldry.

The lowlights of being an actor soon got to her though, and she started working with Caroline Mc Hugh, first as the world’s worst PA, and then gradually moved into her real home; the design and delivery of the IDology work and the running of the business.

Lucy has worked all over the World across IDology’s Client base, engaging with people at different stages in their career, from individuals just starting out, to CEO and board level Partnerships, often spanning years. She has led some of IDology’s most longstanding Client relationships with Sky, Citigroup, Telefonica, American Express, Edelman and UK Sport amongst many others.

Coach, Facilitator, Consultant and Keynote Speaker, Lucy’s work is characterised by her individual mix of intellect, psychological insight and intuition. With her performance background and business experience spanning over two decades, Lucy is as comfortable working with people on technique as she is collaborating more strategically with Organisations to help them develop cultures that people thrive in and leaders that people want to follow.